After 13+ years in the event planning industry, Stacey reached out to us ready to make a pivot into coaching and wellness industry. While she had coached and consulted for years, she never publicly advertised these services as a part of her brand.
She had already built a strong reputation in the local event industry and was looking for help with positioning herself as an authority in her new business industry. Her biggest challenge was figuring out her messaging and how to present her new brand to her existing audience.
She also wanted to rebrand from a personal brand that solely focused on her to a community brand that highlighted her growing team and community.