Hello Sunshine

Client's Name


Project Scope

- Brand Strategy

- Photoshoot Direction

- Brand Videography

- Visual Identity Design

- Website Copywriting

- Website Design

- Showit Website Development

- Social Media Graphics

- Marketing Material Design

Project Timeline

6 Weeks

Brand Personality

Friendly, Feminine, Sophisticated

About The Brand

Hello Sunshine Birth & Wellness is a Pittsburgh-based wellness company, founded by Andrea Culmer, that offers doula and life coaching services.

Project Challenge

Andrea operated her business for over a year without investing in a full brand identity. She purchased a few ready-made logos but eventually felt disconnected from them.

Her lack of professional branding left her hesitant to market her business and services on the scale that she needed to in order to be sustainable, which prompted her to inquire with The Rebrand Lab.

It was important to Andrea that she worked with an agency that could help her develop her brand based on strategy and design a full-bodied brand that her business could grow into – not just a logo.

As she works very closely with clients, it was also important that her brand felt like an extension of herself and potential clients were able to make an immediate connection, whether experiencing Hello Sunshine online or in-person.

Project Results

After unveiling her rebrand, Andrea experienced an increase in business inquires from more aligned leads. The increase in visibility and inquires led to her signing on several new clients and resulted in an increase in business revenue.

She finally has the confidence to get consistent with her marketing efforts and looks forward to onboarding her new clients via her streamlined and on-brand client experience we developed during her project.

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A Deeper Perspective

Educating website visitors about what a Doula actually does was a top-priority during our copywriting and website design process. Andrea mentioned that many times, potential clients have inaccurate perceptions of what doula services include and who they are for.

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From The Client

"Before our project, I felt like an imposter! I felt heavy, confused unsure, and very insecure. About myself, my calling, and my brand. I knew in my heart, this is what God had called me to do. I had a vision, but it was blurry. The brand strategy process with The Rebrand Lab is what helped clear my vision. I could finally see how to get to the destination. It all made sense from here. I haven’t felt this secure and confident in myself and my brand in years. The amount of inquiries I received alone from the launch was unmatched. I didn’t expect that at all. I also received two job inquiries!! I feel that people take me and my brand seriously now."

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