Websites &seo for Beauty and Wellness Pros who
are over being under booked and
invisible to clients + search engines
Services























Hey, I'm Domanique. Welcome to The Lab.
I grew up around beauty & wellness businesses, so I know your world from the inside. I've also seen a lot of businesses launch pretty websites and get compliments while the owners still had to become content creators to keep their schedules full.
That's what pushed me to do things differently. After 6+ years of designing websites, I figured out something important. Just having a website isn’t enough to keep your business booked and growing.
So I built an approach that blends personality-driven design, industry-specific strategy, and SEO, so your website can finally pull its weight.
You have a website. It does its job. But a website that doesn't get much traffic won't book many clients. Successful businesses know how to drive traffic on demand.
The Driver's Seat teaches you 6 creative ways to get more eyes on your website, so more of the right people find you, click around, and book you. And you don't have to be techie to use what you learn. Everything's explained super casually.
Get in the driver's seat. Binge it today.


Lab Learning
Ready for a site that does more than look the part?
If your website looks good but it's not bringing in new clients or helping you get found online, it’s time to put it to work. Let’s build a site that keeps you top of mind, without relying on Instagram, referrals, or paid ads to do all the heavy lifting.
Considering working together? Don't drag your feet reaching out. I only take on a handful of projects at a time, so each client gets my full attention. Quality over quantity, always.



















