Autumn
- Brand Strategy
- Photoshoot Direction
- Brand Identity Design
- Social Media Graphics
- Website Copywriting
- Website Design
- Showit Website Development
- E-Commerce Shop Design
- Shopify Integration
8 Weeks
Inviting, Playful, Relatable
Counseling for the Culture, owned by Autumn Goodson LPC NCC, offers professional counseling and consulting services.
Autumn hired The Rebrand Lab as she prepared to transition from her job at a group practice to opening her own private practice. After years working in the mental health field, she had gained a deep understanding of which clients her personality and therapeutic approaches are most effective with – and which clients she enjoyed working with the most.
Our challenge was helping Autumn attract this specific type of client – anyone who identifies with being a dreamer, high achiever, or an individual that prioritizes being culturally competent.
Autumn is also an advocate of redefining the narrative of counseling. She wanted her potential clients to understand that therapy does not have to feel overly formal or unapproachable, it can feel relational – like catching up with a friend. So, we needed to create a brand and website that would fully support this mission.
We helped Autumn develop her brand from the inside out – creating a robust brand strategy, feel-good brand identity, and strategic yet approachable website experience.
The new Counseling for the Culture brand helps create a sense of connection between Autumn and her prospective clients from their first online interaction with her, helping to shed the “therapy is scary" mindset.
From her "I'd want to hang out with her" photography to her "this counselor just gets it" copywriting, everything came together full circle.
Almost immediately after launching, Autumn's ideal client starting inquiring and filling up her schedule, making her transition into full-time entreprenuership seamless.
have a project in mind?