Counseling for the Culture

Full caseload in 2 months

repeat client

Counseling for the Culture is a private practice owned by Autumn Goodson, LPC, NCC, that offers professional counseling and consulting services to dreamers, high achievers, and culturally curious folks.

Service

Workhorse Website™

Industry

Wellness

Timeline

8 Weeks

Website Vibe

Inviting, Playful

What Counseling for the Culture needed

Autumn reached out to The Rebrand Lab as she prepared to transition from her job at a group practice to opening her own private practice. After years working in the mental health field, she had gained a deep understanding of which clients her personality and therapeutic approaches are most effective with and which clients she enjoyed working with the most.

My challenge was helping Autumn attract this specific type of client: anyone who identifies with being a dreamer, high achiever, or an individual that prioritizes being culturally competent.

Autumn is also an advocate of redefining the narrative of counseling. She wanted her potential clients to understand that therapy does not have to feel overly formal or unapproachable. It can feel relational, like catching up with a friend. So, I needed to create a website that would fully support this mission.

What our project included

Website Strategy
Website Design
Showit Development
Shopify E-Commerce Integration
Website Copywriting
Brand Photography Direction
Website Launch Support

The end result

Counseling for the Culture wellness website homepage design with an orange and teal gradient, a smiling woman in an orange blazer, and the headline "On the outside, it looks like you have it all together..."

Counseling for the Culture wellness website homepage design shown on a laptop on a stack of books in front of a white couch, with the headline "Counseling that meets you exactly where you are. No cookie-cutter agendas."

Counseling for the Culture website design shown on a tablet lying on a light gray couch cushion, with the section "Good news... Therapy can be relational and fun."

Counseling for the Culture custom link in bio page design shown on a phone leaning on the arm of a white couch, with the headline "Let's toss the picture in your head when you hear the word counseling."

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Counseling for the Culture mobile website design shown on a phone on a brown leather notebook beside a cup of coffee, with the headline "Professional consulting services delivered through a culturally curious lens."

Woman with long locs in a white top and leopard print pants reading a book on a couch

Counseling for the Culture website design shown on a white tablet resting on a linen book, with the headline "Where understanding and grace meet accountability."

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What happened after the site launched

The new Counseling for the Culture website helps create a sense of connection between Autumn and her prospective clients from their first online interaction with her, by helping shed the "therapy is scary" mindset.

From Autumn's "I'd want to hang out with her" brand photos to her "this counselor just gets it" copywriting, everything came together full circle.

Since so many of Autumn's inquiries come through social media, I made sure that experience felt just as branded as her website, including a custom quick links page that replaced her need for a third-party tool like Linktree.

Almost immediately after launching, Autumn's ideal clients started inquiring and Counseling for the Culture was quickly booked to capacity only 2 months later. Autumn has since had several speaking and consulting opportunities that mentioned the credibility her website built was a deciding factor in them reaching out.

Straight from Autumn

"Working with Domanique was an absolute joy! She took my vague ideas and turned them into a beautiful and cohesive brand that reflects my work and speaks directly to my ideal clients. I was amazed at how quickly she understood what I wanted and was able to bring it to life. What I appreciated most about working with her was how she made sure my voice was always at the forefront of the process. She never let industry jargon or trends overshadow my perspective and approach to therapy. She clearly understands the importance of creating a personalized, relationship-focused experience for my clients. I'm grateful to have worked with a designer who cares so deeply about their clients' success."