What's up, I'm Domanique, aka “the LeBron of websites.”
Yep, a nickname given to me by a client (but I’m keeping it). Let's back it up and I'll tell you how I got here. Spoiler: it wasn't a straight line.
I've lived 1,001 lives. All roads led me to this one.
I've been an online boutique owner. A fashion and beauty YouTuber. A college recruiter. A marketing agency employee. And since 2019, the founder of The Rebrand Lab, a web design studio that's helped over 30 beauty and wellness businesses stop blending in and start filling their calendars.
Every one of those "lives" taught me how to package an idea, how to hold someone's attention, and how to read what actually makes people say yes. I just didn't know back then I was building the same skillset I'd still be using today.
I guess curiosity is a pretty great training ground for strategy.
Here's every title I've held on the way here (so far).
A Creative Kid
While other kids were outside playing sports, I was inside drawing or begging my parents to let me wear makeup. I grew up in a family of entrepreneurs & beauty professionals, so watching women make money wasn't a big deal. It was just Tuesday. (Hold that thought.)
A Self-Taught Designer
I taught myself Photoshop and how to code MySpace templates because I didn't want my page looking like anyone else's. That was my first taste of web design, learning as I go with nobody teaching me how.
An Unofficial Double Major
I went to college for fashion design, but fell hard for the business classes instead. I studied a lot of the brands we all know and love. Turns out I liked learning why people buy more than I liked sewing.
A Serial Entrepreneur
A little boys' clothing boutique. A YouTube channel with video sponsors. A shoe customization business. Each one taught me how to package a brand, how to convert, and how to keep people's attention. But marketing? That was always the part I actually loved.
An Observant Employee
I went into high-ticket college recruiting, then worked at a few marketing agencies. Basically, I got paid to learn the psychology of why people say yes. And I haven't stopped studying it since.
A Web Design Pro
My marketing and design skills helped me go full-time with The Rebrand Lab. I've studied what actually converts, positioned clients as the go-to in their field, and watched some of them land in The New York Times and on national TV.
As for the nickname, a client saw their website for the first time and said, “You’re the GOAT, basically the LeBron of websites.” Hey, I didn’t argue.
And remember those women I grew up watching? Now I help women just like them make money too! #fullcircle
But why beauty and wellness only?
A designer trying to be the right fit for every industry can’t be the best fit for any of them. That’s why I work with beauty and wellness pros only. It’s the world I grew up in, and I build more strategic sites when I’m not splitting my attention 6 different ways.
Brands who’ve trusted The Lab.
I’ve partnered with beauty and wellness businesses across Pittsburgh (and beyond) who are great at what they do, but their websites needed to catch up.
Beauty Brands
Rooted Hair Studio
Scrubd Esthetics
Beauty Remidy
A&B Studio
Live FREE Beauty
ZZ Beauty
Karmyn Jefferson
Wellness Brands
Motherhood Redefined
Atlas Counseling Services
Counseling for the Culture
Hello Sunshine Birth & Wellness
Becoming Whole Counseling
Birth of Ahavah
Brown Mamas
Wellness (cont.)
Live Lead Succeed
Littlejohn Counseling & Consulting
Thrive On Health
Untangled Minds by JEM
Dr. Dre Mata
BrightSpot Families
Vision Towards Peace
Pretty websites are nice. But a site that keeps your schedule full? That's the real flex.
I see business owners doing amazing work all the time while their websites become dust-covered links in their bios. A pretty site is the bare minimum. What matters is if it gets you found, trusted, and chosen. That takes strategy.
A site that sounds like you pulls in the right people. A site that could belong to anyone can’t. Get it right and you’ll have more work than you can handle alone, which is usually when hiring stops being a "someday" thing.
- Scroll-stopping design that draws people in
- Messaging that speaks to your dream clients
- User experience that guides visitors toward taking action
- Search visibility that supports long-term growth
Websites designed and launched since opening TRL in 2019.
Clients that have hired me again after their original project.
Featured in Shoutout LA. Would love to do more. Hit me up if you wanna hear me yap about websites, SEO, AEO, or GEO.
Unique website pages designed. I legit have ideas for days.
Came to Pittsburgh for college in 2010, fell for the city (and my husband), and never left. Yes, I know all the good spots to eat.
You have a website. It does its job. But a website that doesn't get much traffic won't book many clients. Successful businesses know how to drive traffic on demand.
The Driver's Seat teaches you 6 creative ways to get more eyes on your website, so more of the right people find you, click around, and book you. And you don't have to be techie to use what you learn. Everything's explained super casually.
Get in the driver's seat. Binge it today.
