Motherhood Redefined
Motherhood Redefined is a mental health organization, founded by LaToya Hamm Wilson, dedicated to destigmatizing therapy and helping moms of color break free from society’s unhealthy expectations. Through culturally responsive counseling and mental health services, they help Black moms unapologetically prioritize wellness.
Before partnering with The Rebrand Lab, Motherhood Redefined had several challenges that were hindering their growth. The previous website was too centered around LaToya, the Founder, and her personal identity so she wanted to shift towards creating a more community-focused brand. This was a major part of my focus while going through the redesign process.
Despite having a substantial social media following, Motherhood Redefined's previous website wasn’t set up to monetize their audience effectively. LaToya needed a streamlined website that marketed all of the brand's services and resources including a searchable wellness directory and an event page where people could purchase tickets for workshops and gatherings.
My final focus was shedding the DIY feel of Motherhood Redefined's previous website which LaToya had designed herself. It lacked the professional polish necessary to reflect the brand’s professionalism, build trust, and secure additional support through sponsorships and donations.
What our project included
- Website Strategy
- Website Design
- Webflow Development
- Wix to Webflow Migration
- Website Copywriting
- Brand Photography Direction
- Website Launch Support
The end result
Website before and after
What happened after the site launched
Motherhood Redefined's redesign is fresh and community-focused. The new website includes significant improvements that align with LaToya's long-term vision for the brand. Featuring new brand photography, the site now creates a stronger sense of community, shifting the focus away from LaToya herself and creating a more inclusive space for maternal wellness.
The new, professional design replaced the DIY aesthetic, elevating the brand's credibility. The new website includes some much-needed community resources including a searchable directory, event signup pages, sales pages, and more.
Building LaToya's email list was another priority, so I designed a custom quiz with gated results, giving visitors a fun, interactive reason to hand over their email addresses.
The updated website was built with monetization in mind, featuring clear pathways for sponsorships, donations, and community-driven income streams that will help LaToya effectively leverage the brand's large social media following.
