Scrubd Esthetics

Client's Name


Project Scope

- Brand Strategy

- Visual Identity Design

- Website Copywriting

- Website & Blog Design

- Showit Website Development

- Wordpress Blog Integration

- Social Media Graphics

- Marketing Material Design

Project Timeline

9 Weeks

Brand Personality

Professional, Relatable, Educational

About The Brand

Scrubd Esthetics is a top-rated medical spa owned by registered nurse, Lindsay Koenig. It's one of the Pittsburgh areas most in-demand beauty destinations, building its reputation around its Instagram-worthy permanent makeup looks and hands-on training classes.

Project Challenge

The Rebrand Lab had the privilege of designing and developing Scrubd Esthetics' original branding and website in 2020. We were equally as honored when Lindsay hired us again, three years later, to assist with the brand's refresh.

During our most recent project, our main focus was helping Lindsay further diversify the brand's revenue streams by designing mini sales pages for all of her newly remastered trainings.

Scrubd Esthetics also recently moved into a new retail space and Lindsay wanted to ensure that their new website reflected the grander of their new physical space, including the showcase of their updated services and brand photography.

Project Results

We stayed true to the original aesthetic we developed for the brand but made some minor branding refinements this time around. Lindsay really wanted to go in a more minimal direction which resulted in a timeless brand and website that will support the brand’s growth and expansion for years to come.

Scrubd Esthetics still stands out from other beauty brands in the area with the intentional juxtaposition of soft and strong elements. This helps create a feeling of inclusivity for women that don’t resonate with the overly-feminine branding styles that are typically associated with medical spas and the beauty industry as a whole.

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A Deeper Perspective

Keeping the focus on the brand's polished and professional photography helped us create a high-end and editorial feel for Scrubd Esthetics' rebrand.

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From The Client

"Domanique is insanely talented and hands down the best at her craft! She designed my branding and website exactly how envisioned it! She’s not only talented and creative, but she also helped me understand things I was missing in my brand and is super organized as well. I highly recommend her and The Rebrand Lab to anyone!"

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is it time for a rebrand?

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