Scrubd Esthetics
Scrubd Esthetics is a top-rated med spa in Pittsburgh, PA, owned by nurse practitioner Lindsay Olyha. What started as a permanent makeup studio has grown into a full-service beauty destination, now offering laser treatments, a skincare shop, and a membership program called Club Scrubd.
This was my third time designing Scrubd's website, and I've gotten a front-row seat to watching Lindsay's business grow with each iteration. This time around, she wanted a refresh that felt more editorial and polished, a design that reflected how the brand had grown while setting them apart from other med spas in the area.
But the real challenge wasn't just nailing the aesthetic, it was creating something scalable. Scrubd's old site was built on Showit, and every new service or service update (which happens a few times a year) meant a manual page rebuild or redesign. That wasn't sustainable on its own, and it was about to get a lot less sustainable. When she reached out about this project, Lindsay was launching laser services, a brand new arm of her business with more than 15 individual laser treatments to showcase. I knew that building all of that on Showit would be building a bottleneck waiting to happen.
What our project included
- Website Strategy
- Website Design
- Webflow Development
- Showit to Webflow Migration
- Website Copywriting
- Website Launch Support
The end result
Website before and after
What happened after the site launched
I migrated Scrubd from Showit to Webflow, and it gave the site the structure and Workhorse capabilities it needed behind the scenes. Service pages and the entire laser treatments hub now run on CMS templates, so the Scrubd team can add or update treatments in minutes instead of waiting on a redesign.
On the design side, I leaned into video backgrounds, transitions, and microanimations to bring the site to life, paired with all-new brand photography and video from Scrubd's most recent brand shoot. The result is a site that's interactive and feels a lot less flat and a lot more upscale.
A few other pieces rounded out the build: team member profiles, a skincare shop page for the products Scrubd carries in-house and their affiliate lines, and a Club Scrubd membership page built to feel like its own mini brand.
The goal with this project wasn't switching how Scrubd looked, it was redefining how the brand is experienced online. Thanks to the work, Scrubd can keep growing, adding services, launching new offerings, without the site ever becoming a bottleneck.
