Brown Mamas
Brown Mamas is a Pittsburgh-based community brand that provides culturally centered resources and support for Black mothers. Founded by Muffy Mendoza, the platform empowers moms to thrive through intentional community-building, events, and resources.
The old Brown Mamas website, built on WordPress, was bloated with too many pages, outdated content, and a backend that was hard to manage without technical support. Over the years, it became frozen in time and some key functionality broke, causing it to become more of a headache than a helpful marketing tool.
Muffy needed a site that wasn't only easier to maintain but also better reflected the streamlined, intentional direction that Brown Mamas was headed. As she transitioned into a new season, she wanted a legacy website that could operate smoothly without her at the center of it.
What our project included
- Website Strategy
- Website Design
- Webflow Development
- WordPress to Webflow Migration
- Website Copywriting
- Website Launch Support
The end result
Website before and after
What happened after the site launched
Muffy came to me with a WordPress site that needed constant babysitting. She left The Lab with one that runs itself.
I migrated the entire site from WordPress to Webflow, so nobody's stuck waiting on plugin updates or backend headaches. I cut the content bloat and rebuilt the navigation so visitors can find their way into the movement in a few clicks instead of getting lost.
I unified Brown Mamas' Care Collective, Chapter Training, and Mindset Training into one Leadership Library, turning 3 scattered offers into one clear path to lead. And I equipped the team with an event calendar they can update in minutes, no website developer required.
The result is a site built to outlast any one person's involvement. Which was the whole point of the project.
