Beauty business websites that book clients while you're with clients.
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Your website is the weak spot in your business.
Somebody with half your experience is booked out for the next 6 weeks, and it's not because she's better than you. Her website's doing a job yours isn't. It shows up when someone searches “lash extensions near me.” It answers the price question. It makes booking feel like the obvious next step.
Most beauty websites get built to look good and that's it. (I know because I've redesigned a lot of them.) Pretty matters, but pretty is where a Workhorse Website™ starts, not where it stops.
the workhorse Website™ difference
Keeps the
clients coming
Warms people up before they book
Your booking link is the checkout, not the sales pitch. Your site shows your work, your reviews, and what it's like to be your client first, so “Book Now” feels like an easy yes. A Workhorse Website™ works with your booking link, not instead of it.
Keeps questions out of your DMs
Prices, policies, “do you take walk-ins?” A clear service menu and FAQs handle the same repeat questions you're tired of typing, so the people who do reach out are ready to book.
Helps make your prices make sense
Raising your rates is a lot easier when your website looks like the price. Before-and-afters, reviews, and a site that feels like your space tell new clients you're worth it before they ever see the number.
Helps you get found on Google
SEO is half of what I do for a living, so it's never just a box I check at the end. Your pages get planned around what your clients type into Google (think “medspa near me”), and the behind-the-scenes stuff Google reads goes in before you launch.
Who this is for
Nail Techs • Barbers • Estheticians • Hair Stylists • Makeup Artists • Brow Artists • Med Spas • Braiders • Salon Suite Owners • Waxing Specialists
Loctitians • Beauty Educators • Injectors • Salon Owners • Hair Colorists • Spray Tan Artists • Lash Artists • Skincare Specialists • Permanent Makeup Artists
How your Workhorse Website™ comes together.
Website Strategy
We get clear on what your website needs to do before I design anything. Then I map out your pages so each of them has a job.
Website Copywriting
The words are what get bookings. Bring your own copy and I’ll tell you exactly what I need, or let me write it so it sounds like you on your best day.
Website Design
The plan turns into something you can see, designed around your brand and your client’s scroll finger. You’ll give feedback before anything gets built.
Site Build & SEO Setup
I build your approved design on Webflow or Showit with fast pages, your booking platform connected, and SEO set up so Google knows who you are.
Launch & Handoff
I connect your domain, test everything, and show you how to make your own updates + access training resources.
I'm the web designer beauty pros call when pretty isn't cutting it.
I've spent almost 7 years building websites. 50+ so far, and 30 of those for beauty and wellness brands. So I know the difference between a site that collects compliments and one that collects bookings.
I'm also the client you're trying to reach. I know what makes a woman tap “Book Now” and what makes her close the tab, and I design with both in mind.
Hire an agency and you’ll get a point person, but your website gets passed between a lot of hands you’ll never meet. Hire me and the person on your calls is the same person building your site.
Fair warning, most of my clients turn into friends. Years after launch, we’re still cheering each other on and I’m still showing up to their events in real life. It's a packaged deal, you get a website and somebody in your corner.
Have Questions?
I use a booking platform like Acuity, Vagaro, or GlossGenius. Do I really need a website?
Yes. Booking platforms are great at taking appointments. They're not great at getting you found on Google or convincing a stranger you're worth your prices.
Think of your website as the experience and your booking platform as the checkout. Your site does the introducing, then hands people off to book. It's not one or the other, it's both. Keep your booking platform, I'll connect it to your site.
How much does a website for a beauty business cost?
Workhorse Websites™ start at $2,000 for a 1-3 page site. Most beauty businesses land around $5,000-$7,000 for 4-6 pages, and bigger builds with 7 pages or more start at $8,000.
Copywriting and extras like before-and-after galleries or team member profiles are added on top. The Project Builder does the math for you, so you'll see your estimate before we ever talk.
Do you offer payment plans?
In this economy?? Absolutely. A 30% deposit holds your spot, and the rest can be split into installments throughout your project.
Don’t have the deposit on hand? You can split your investment into four interest-free payments right on your invoice through Klarna.
Will my website show up on Google?
That's the goal, and I'll be planning for it from Day 1. Every Workhorse Website™ launches with foundational SEO, which means your pages, headings, and behind-the-scenes setup are organized around what your clients are searching for.
If you want to keep the SEO support coming after launch, that's what Visibility Retainers are for.
I've been burned by a web designer before. How's this different?
I hear this a lot, unfortunately. I'm really sorry that happened to you.
Here's what I can promise. You'll see your project estimate up front. You'll know what stage we're in and what I need from you at every step. And you'll own everything when we're done, meaning your domain, your website, and your logins. If we never work together again after launch, it's all still yours.
How long does a website take, and how much of my time do you need?
Most builds take 4-8 weeks, depending on how many pages you need. If I'm writing your website copy too, add an additional 1-3 weeks.
On your end, plan to be available 1-2 hours a week (to review designs and share feedback) during active phases of the project. Other than our kickoff & launch day calls, everything happens on your own time. I created this process specifically for people who are with clients all day.
What platform will my website be built on?
Webflow or Showit. Both let me design freely and are easy for you to update later.
I'll recommend one or the other based on your goals, and if you're on another platform right now (i.e. Wordpress, Wix, Squarespace, etc.), we'll talk through moving you over.
I need a new logo. Do you offer branding too?
No, I don't offer brand design. However, I do provide color palette and typography options during the design phase if you don't already have them (or they need refreshed).
If you need an updated logo or a full brand identity designed, I’m happy to share a list of trusted brand designers. I’ll work closely with whoever you pick to make sure your website and logo/branding feel cohesive.
I submitted my project through the Project Builder. Now what?
As soon as you hit send, you'll go straight to my calendar to book your consultation call. I'll have your project details and estimate in front of me before we talk, so we can jump right into the good stuff.
Build your workhorse Website™
There's no gatekeeping here. Throw on your lab coat, plan your project, and you’ll see your project estimate on Step 5. When it looks good, just share a little about your business and hit send.
Your inquiry isn’t a contract; it just starts the convo.
You’ll book your consult call right after you send it.
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