Webflow Vs. Showit: Platform Comparison (For Beauty & Wellness Brands)

If you’re run a beauty or wellness business, choosing a website platform can feel overwhelming. Two of the most popular platform options for modern service businesses are Webflow and Showit. While both platforms are great in their own right, each serves different purposes depending on your goals, growth plans, and how hands-on you want to be.

Let’s put Showit and Webflow under the microscope and breakdown their biggest differences so you can confidently choose the best platform for your business.

Round 1: Cost

• Showit: Monthly plans begin around $24/month for websites without a blog. A website with a basic blog is $29/month and if you need advance blog features or Wordpress plugins you'll pay around $39/month.
• Webflow: Hosting plans start at $18/month. Most service providers go with the CMS plan, which includes blogging functionality and dynamic content options for $29/month.

What to Consider:

• Showit: Easier to understand upfront, but total cost can increase once WordPress hosting and plugins are factored in.

• Webflow: Not always cheaper than Showit, but often more cost-efficient long-term if you want built-in CMS capabilities, fewer third-party tools, and less ongoing technical upkeep.

Round 2: Design Capabilities

• Showit: Offers near-complete creative control within its canvas. Great for unique, visually driven websites without needing to touch code (unless you want advanced interactions or animations).
• Webflow: Allows total design freedom and access to the underlying code. Designers can build complex layouts and interactions, including custom animations.

What to Consider:

• Both offer design freedom, but Webflow is more flexible for designers and developers who want complete customization.
• Showit wins for ease and visual editing; Webflow wins for versatility and precision.

Round 3: Scalability

• Showit: Best for simple service-based websites with smaller websites. Limited native integrations (workarounds or third-party integrations are required for things like blogs, event calendars and signups, pricing calculators, and e-commerce features).
• Webflow: Ideal for growing brands. It easily supports advanced blogs, event calendars and signups, job boards, digital products, directories, e-commerce stores, and client portals.

What to Consider:

• Showit: A good choice if your business model is simple and you just need a beautiful, effective online presence.
• Webflow: The better option if you want your website to grow with you—whether that means adding a hosting events, selling products, or tracking your website visitors' behavior and conversions natively.

Round 4: SEO Capabilities

• Showit: SEO capabilities depend heavily on WordPress. Showit itself offers basic on-page SEO settings, but most SEO functionality (blog optimization, URL control, plugins, schema, and advanced content management) lives inside WordPress. This can be powerful, but it also means SEO success relies on proper setup, plugin management, and ongoing maintenance.
• Webflow: Not only does Webflow give you control over technical SEO (like meta tags, alt text, schema, and clean HTML5 structure), but it also now offers Webflow Analyze and Webflow Optimize—two powerful tools that take your site's performance and visibility to the next level.
  • Webflow Analyze gives you real-time data and insights into what’s working (or not) across your pages, no extra setup needed. Think bounce rates, conversions, top-performing sections, and on-page behavior.
  • Webflow Optimize lets you A/B test different design sections (like headlines, CTA buttons, or hero layouts) to improve conversion rates over time, without needing to use third-party testing tools.

What to Consider:

• Showit: A good option if you’re comfortable using WordPress or working with someone who can manage SEO plugins, updates, and performance over time.
• Webflow: The better fit if you want SEO baked into your website’s structure, supporting long-term content growth, cleaner site architecture, and fewer technical dependencies.

Round 5: Maintenance & Updates

• Showit: Known for its drag-and-drop interface that feels a lot like Canva. No code required. Showit is perfect for business owners who want to tweak their website designs themselves or create entirely new sections/pages after their site is launched.
• Webflow: More powerful, but requires some basic understanding of web structure (think: divs, containers, etc.) to build pages or sections from scratch. Although, with Webflow's client-safe Editor, you can make basic website edits like updating text and swapping photos easily without worrying about messing up your site's design.

What to Consider:

• Showit: Ideal if you want to make design changes yourself.
• Webflow: Gives you more control, but you may prefer to have a designer handle larger site changes.

So, Should You Choose Webflow or Showit?

If you want a simple, beautiful, easy-to-edit website and you're not planning to add a ton of bells and whistles, Showit is probably your best bet. It's perfect for beauty and wellness businesses that want to look polished without the overwhelm.

But if you know your business is growing, or you need your website to do more heavy lifting, Webflow is where it’s at. It gives you room to scale, integrate, and track everything with more precision.

Showit is Best For:

• Beauty and wellness businesses with simple offers and few tech needs
• Solopreneurs who want to update their own sites and have smaller budgets (don't plan on keeping an ongoing relationship with their website designer)

Webflow is Best For:

• Established or beauty and welleness businesses who prefer a professional to update their website (when needed)
• Businesses that need custom features or multiple integrations

Want help deciding which is best for your next website? I work with both platforms and can recommend the one that will best fit your goals, business model, and budget. Reach out here to start the conversation →