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Aesthetic Pro Academy
Aesthetic Pro Academy is a training academy for medical professionals pursuing careers in aesthetic injecting, founded by Lindsay Olyha, a nurse practitioner and the owner of Scrubd Esthetics med spa in Cranberry Township, PA. The academy offers online and in-person training in Botox, dermal fillers, and injection technique, along with mentorship and hands-on residency programs for new injectors.
Lindsay was officially launching Aesthetic Pro Academy, a new beauty education business to run alongside Scrubd Esthetics. She'd offered some courses and training under the Scrubd name before, but this launch marked introducing Aesthetic Pro as its own brand.
That meant the website had to do two things at once, feel like part of the Scrubd family without being a copy of it, and carry a brand new identity and vibe of its own.
It also meant the site couldn't exist on its own. It had to plug directly into Lindsay's sales funnel, with ThriveCart handling transactions on the back end. With that much technical wiring, there was no room for anything to break at launch.
What our project included
- Website Strategy
- Website Design
- Showit Development
- Website Copy Editing
- Website Launch Support
The end result
What happened after the site launched
I built Aesthetic Pro Academy from scratch, from wireframe through to a full site, including Home, About, Sales, Resource, and Contact pages. I helped integrate ThriveCart directly into the build and worked alongside the funnel expert Lindsay brought on, so the website and the funnel worked together on the back end from day one.
It paid off. The launch was a success, with many students going through the funnel and purchasing a training option. The site went live with 3 training options and basic SEO in place, and it's grown right along with the business since. Since launch, Lindsay has hired me again to add new pages and a blog, both built directly on top of the original foundation.
