Webflow Vs. Showit: Platform Comparison (For Service-Based Businesses)

If you’re a beauty, wellness, or event professional, choosing a website platform can feel overwhelming. Two of the most popular platform options for modern service businesses are Webflow and Showit. While both platforms are great in their own right, each serves different purposes depending on your goals, growth plans, and how hands-on you want to be.

Let’s put Showit and Webflow under the microscope and breakdown their biggest differences so you can confidently choose the best platform for your business.

Round 1: Cost 💸

• Showit: Monthly plans begin around $24/month for websites without a blog and $34/month with a blog integration.
• Webflow: Hosting plans start at $18/month. Most service providers go with the CMS plan ($29/month), which includes blogging functionality and dynamic content options.

What to Consider:

• Both of Webflow's plans (with and without a blog) are cheaper than Showit's.

Round 2: Design Capabilities 🎨

• Showit: Offers near-complete creative control within its canvas. Great for unique, visually driven websites without needing to touch code.
• Webflow: Allows total design freedom and access to the underlying code. Designers can build complex layouts and interactions, including custom animations.

What to Consider:

• Both offer design freedom, but Webflow is more flexible for designers and developers who want complete customization.
• Showit wins for ease and visual editing; Webflow wins for versatility and precision.

Round 3: Scalability 🚀

• Showit: Best for simple service-based websites with smaller websites. Limited native integrations (workarounds or third-party integrations are required for things like blogs, event calendars and signups, pricing calculators, or e-commerce features).
• Webflow: Ideal for growing brands. Easily supports blogs, event calendars and signups, job boards, digital products, directories, e-commerce stores, and client portals. Add-ons like Webflow Analyze and AI Optimize provide data insights for scaling.

What to Consider:

• Choose Showit if your business model is simple and you just need a beautiful, effective online presence.
• Choose Webflow if you want your website to grow with you—whether that means adding a hosting events, selling products, or tracking behavior and conversions natively.

Round 4: SEO Capabilities 🔍

• Showit:
• Webflow:

What to Consider:

• Showit:
• Webflow:

Round 5: Maintenance & Updates 💻

• Showit: Known for its drag-and-drop interface that feels a lot like Canva. No code required. Perfect for business owners who want to tweak their website designs themselves or create entirely new sections/pages.
• Webflow: More powerful, but requires some basic understanding of web structure (think: divs, containers, etc.) to build pages or sections from scratch. Although, with Webflow's client-safe Editor, you can make basic website edits like updating text and swapping photos easily without worrying about messing up your site's design.

What to Consider:

• Showit is ideal if you want to make design changes yourself.
• Webflow gives you more control, but you may prefer to have a designer handle larger site changes.
• Showit and Webflow both handle platform updates and security automatically.

So, Should You Choose Webflow or Showit? 🤔

If you want a simple, beautiful, easy-to-edit website and you're not planning to add a ton of bells and whistles, Showit is probably your best bet. It's perfect for service-based businesses that want to look polished without the overwhelm.

But if you know your business is growing—or you need your website to do more heavy lifting—Webflow is where it’s at. It gives you room to scale, integrate, and track everything with more precision.

Showit is Best For:

• Service providers with simple offers and few tech needs
• Solopreneurs who want to update their own sites

Webflow is Best For:

• Established or scaling businesses who prefer a professional to update their site (when needed)
• Businesses that need custom features or multiple integrations

Want help deciding which is best for your next website? I work with both platforms and can recommend the one that will best fit your goals, industry, and budget. Reach out here to start the conversation →