As a new business owner, Ashley was running her business through her social media accounts and word of mouth. As her business began to scale, she recognized the value of investing in a professional website and creative direction.
Ashley needed a website that showcased all of her calligraphy services and felt more professional than sending potential clients a price list PDF. She also needed guidance defining and mapping out user journey's for her multiple target audiences.
Ease-of-use and minimal upkeep were a priority to the client as her main focus was on the day-to-day operations of growing her business.