Gigi was running her business solely from her social media accounts prior to working with The Rebrand Lab. As a creative, she felt a bit hesitant to hand her brand over to a design agency in fear of not being involved in the creative process but she eventually understood the value in hiring professional help after realizing that her social media accounts were doing a poor job qualifying her leads.
She was attracting leads that were price shopping between photographers and looking for deals instead of valuing her work and years of experience. These were not Gigi's ideal clients.
She also needed a website with a backend that could help streamline her client inquiry and onboarding processes to take some of the heavy lifting from her and leave her more time to focus on her client shoots.