Ronald wanted The Rebrand Lab to design a brand and website that could help grow his initial idea into a multifaceted community.
For the brand's identity and visuals, he was looking for something that felt familiar enough that people from Pittsburgh (aka Pittsburghers) of all ages would immediately be attracted to and feel a part of — to encourage community buy-in.
For the website, he needed a robust site developed that would serve as the Black Burgh Love community's online hub. It needed to include a searchable business directory, events page with checkout capabilities, and the ability to manage multiple custom submission forms.
We designed a brand that feels modern and culture-centered yet universal enough to appeal to a wide audience.
We accomplished this by building the brands visual identity around the classic black and yellow color combination that Pittsburghers know and love. This helped the Black Burgh Love community quickly relate to the brand with a sense of familiarity and nostalgia. The photography direction we developed helps inspire their audience and create a sense of belonging.
Run by Webflow's power-packed CMS features, we designed and developed a website for Black Burgh Love that is equally as visually appealing as it is functional. It effortlessly helps streamline multiple facets of the brand on the backend, saving Ronald time and resources.
Only 1 month after soft-launching their website, Black Burgh Love's email list grew by 300%. To date, their community continues to grow alongside their business directory, which now brings in passive income to fund their projects and events.