24 Carrot Juice

Client's Name

Abu & Darla

Project Scope

- Brand Strategy

- Photoshoot Direction

- Brand Identity Design

- Website Copywriting

- Website Design

- E-Commerce Shop Design

- Webflow Website Development

Project Timeline

10 Weeks

Brand Personality

Playful, Laid-back, Nostalgic

About The Brand

Abu and Darla, a husband and wife duo, came to The Rebrand Lab with a business idea for a new juice brand. As parents of three active children, they were determined to come up with fresh and healthy drink alternatives that were not full of additives.

Project Challenge

Abu and Darla were aware they were entering a statured local market that offered many alternatives to the juices they planned to sell. They hired The Rebrand Lab specifically to help them develop a bulletproof brand strategy that would help position their brand outside of their local competitors.

They also wanted an e-commerce website developed that would require minimal upkeep, as their main priority was focusing on the day-to-day operations of establishing their new brand.

Project Results

Thanks to Webflow's power-packed CMS features, we designed and developed an e-commerce website that requires minimal upkeep on the client's side. Adding new products and managing orders all happen effortlessly on the backend of the website without requiring the client to make any adjustments to the website's design.

After their project was completed, Abu and Darla shared the news of their new business venture and had a successful brand launch. They're now confidently making the most of their brand thanks to the foundation we established during their project and are using it to grow their social media presence, vend at local events, and build out their retail space which will be opening soon.

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A Deeper Perspective

When designing 24 Carrot Juice's branding we made sure to utilize brand elements that would appeal to juice drinkers of all ages: from children looking for a drink to pair with their favorite snacks to adults looking for a healthy drink option on the go.

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From The Client

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